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This Cookie Policy explains how SaveandSwitch.co.uk (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website located at https://saveandswitch.co.uk. Cookies help us provide, protect, and improve our website and the broadband switching callback services we offer to users in the United Kingdom. This policy sets out what cookies are, how and why we use them, which categories of cookies are involved, and how you can manage your preferences. We are committed to protecting your personal data and being transparent about our data practices. This Cookie Policy should be read alongside our Privacy Policy, which explains how we use personal information more broadly. By using our website, you agree to our use of cookies in accordance with this policy, unless you have disabled them via our cookie consent tool or your browser settings. If you have any questions about this policy or your rights, you can contact our data team at privacy@saveandswitch.co.uk.
Cookies are small text files stored on your device when you visit a website. These files are created either by the website itself or by third-party services integrated into it. Cookies can be used to remember user preferences, facilitate navigation, enhance security, analyse site usage, or deliver tailored advertisements. There are two main types of cookies: session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until manually deleted or until they reach a defined expiration date. Cookies are further classified as first-party if set by the domain you are visiting, or third-party if set by a different domain on behalf of a service provider. Similar technologies such as pixels, scripts, tags, and local storage may also be used, and are treated in this policy as part of the broader cookie ecosystem.
Under the UK General Data Protection Regulation (UK GDPR), we must establish a legal basis for processing any personal data derived from cookies. For strictly necessary cookies, our legal basis is legitimate interest, as they are required for the proper functioning and security of our website and services. For all other types of cookies, including analytics, performance, and marketing cookies, our legal basis is your informed and freely given consent. You can provide or withdraw this consent at any time using our cookie banner or cookie settings tool. We log all consent interactions for accountability and legal compliance. If you refuse or withdraw consent, we will not place or read non-essential cookies on your device.
We use a range of cookies to deliver our services, enhance user experience, and optimise the effectiveness of our marketing. These include strictly necessary cookies, which ensure that our callback form, security protections, and basic site functionality operate correctly. Performance and analytics cookies help us understand how visitors use our site, such as which pages are most popular or where users may drop off, allowing us to improve content and navigation. Marketing and tracking cookies help us measure campaign effectiveness and serve relevant advertising through platforms such as Facebook and Google. These may also allow us to track lead attribution through tools such as Phonexa. We only place non-essential cookies with your explicit consent.
We may use cookies and similar technologies provided by third-party partners to support analytics, advertising, call tracking, and customer engagement. These include, but are not limited to, services from Google (Analytics), Meta (Facebook Pixel), and Phonexa. These third parties may collect information across different websites and devices to provide insights, targeting capabilities, or performance reports. We do not control the functioning or content of third-party cookies, and we encourage users to review the cookie and privacy policies of each provider. Where required by law, we will seek your explicit consent before enabling these services. You can opt out of third-party cookies at any time using the cookie settings tool on our site.
The duration for which a cookie remains on your device depends on whether it is a session or persistent cookie. Session cookies are deleted automatically when you close your browser, while persistent cookies remain until they expire or are manually removed. For example, analytics cookies from Google may remain for up to two years to support long-term site performance insights. Advertising cookies typically remain active for ninety days to allow campaign tracking and frequency capping. We review all cookie retention periods periodically to ensure they are not excessive and adjust configurations as required under data protection law. You can check and remove cookies manually at any time using your browser controls.
You can manage your cookie preferences using the cookie consent tool available on our website. This tool allows you to accept or reject specific categories of cookies and update your choices at any time. Most modern browsers also provide settings that allow you to refuse or delete cookies. Instructions for managing cookies in common browsers are available on their support pages. Please note that blocking essential cookies may impair some website functionality, including access to forms and secure content. You may also install browser plugins to block specific analytics and advertising cookies if you prefer a higher level of control. If you access our website from different browsers or devices, you will need to update your cookie preferences on each one individually.
Our services and cookie usage practices are intended for users located in the United Kingdom. If you access our website from outside the UK or European Economic Area, please be aware that your jurisdiction may have different privacy regulations. While we aim to meet the highest standards of data protection, some technologies used by third parties may transfer data to servers outside your country of residence. Where applicable, we ensure that data processors meet international adequacy standards and offer mechanisms such as Standard Contractual Clauses for lawful transfer. If you are unsure whether our policy applies to your situation, please contact our data team.
Our website and services are not intended for or targeted at individuals under the age of 18. We do not knowingly collect or store any personal data from children, and cookies are not used to profile or target minors. If you are a parent or guardian and believe that a child has provided us with personal information or accessed cookie-controlled services, please contact us immediately at privacy@saveandswitch.co.uk so that we can take appropriate steps to remove such data and prevent further access.
If our cookie banner or consent tool fails to load or is blocked by your browser settings, cookies will not be deployed except for those which are strictly necessary for basic site operation. You can still reach out to our data team to request details about which cookies we use, what data they collect, and how to manage them manually. This fallback ensures that all users retain the right to information and control, regardless of device configuration or script errors.
We reserve the right to amend this Cookie Policy at any time to reflect legal, technical, or operational changes. When we update the policy, we will revise the effective date shown at the top and may notify users by additional means if appropriate. We recommend that you revisit this policy periodically to stay informed of how we use cookies and what choices you have. Continued use of the website after changes have been posted will be considered acceptance of those updates unless you notify us otherwise.
If you have questions about this Cookie Policy, how we use cookies and tracking technologies, or your rights under applicable data protection law, you may contact us at privacy@saveandswitch.co.uk. Alternatively, you may write to us at Save and Switch, UK Call Centre Operations, London, UK. For additional details about how we handle your data, including when and why we process personal information, please refer to our full Privacy Policy available at https://saveandswitch.co.uk/privacy-policy.
The following is a complete list of cookies that may be used on our website, depending on your interaction and preferences. This includes both first-party cookies (set directly by SaveandSwitch.co.uk) and third-party cookies (set by service providers whose tools we integrate into our site). The specific cookies in use may vary from time to time as we evaluate and update our tools and services.
The cookie named XSRF-TOKEN is a first-party session cookie used to protect users from Cross-Site Request Forgery attacks. It ensures that data submitted through forms is from a valid and intended source. This cookie is essential and expires at the end of your session when you close your browser.
The cookie laravel_session is another first-party session cookie that maintains your user session during your visit. It ensures that form entries and page transitions function correctly and securely. It expires at the end of your browser session and is strictly necessary for our site to work properly.
The cookie _ga is set by Google Analytics to distinguish between different users of the site by assigning a unique identifier. This allows us to analyse usage trends, track page visits, and understand how visitors interact with our website. This third-party cookie is stored for two years unless removed manually or unless you disable analytics cookies via our settings.
The cookie _gid is another analytics cookie set by Google Analytics that tracks the pages a user visits in a session. It is used to generate statistical reports on website usage. It is stored for twenty-four hours and is used only if you have consented to performance cookies.
The cookie _gat may be used to throttle the request rate to Google’s servers, limiting data collection during high-traffic periods. This cookie typically expires after one minute and is designed to improve the efficiency of analytics data processing.
The cookie _fbp is a third-party tracking cookie set by Facebook (Meta) to deliver a series of targeted advertisements and measure the effectiveness of our Facebook advertising campaigns. It stores a unique user ID to identify users and enable retargeting. This cookie is stored for three months and is only used when you have accepted marketing cookies.
The cookie phonexa_lead_id is a third-party cookie set by our lead attribution partner Phonexa. It tracks which marketing source or campaign led to a completed callback request so we can improve the efficiency of our advertising. This cookie typically remains on your device for up to thirty days and is used only if you provide consent to marketing and attribution cookies.
The cookie cookieconsent_status is a first-party persistent cookie used to remember your cookie preferences. It stores a record of whether you have accepted or rejected certain cookie categories. This cookie is retained for twelve months to ensure your choices are respected during repeat visits to our site.
Some pages may include additional scripts or tracking pixels that operate in conjunction with the cookies listed above. These may include call tracking technologies or social media integrations that allow us to deliver more relevant experiences. Any such technologies will only function with your consent and are fully covered by the same protections outlined in this policy.
We conduct a regular audit of all cookies used on SaveandSwitch.co.uk to ensure this list remains accurate. If you would like a real-time or machine-readable list of cookies detected on your visit, or you would like to request a copy of your consent log, you may contact us directly at privacy@saveandswitch.co.uk.